Media Release dated 15 July 2008

The Australian and New Zealand Boutique Wine Packaging Awards

Inaugural Boutique Packaging Awards Results

After five years of the successful Boutique Wine Label Design Awards, in 2008 the show was elevated to include New Zealand boutique wine companies in competition against their Australian counterparts.

Riedel sponsored each of the five winners with a magnificent crystal decanter trophy.

The show now includes a new Class 1.-  The Whole Story which asked for examples of the full range of marketing materials. This win attracts a $5000 package of display advertising with The Sydney Morning Herald.  The best spark, white, red and dessert bottle also compete against each other for the $5000 production prize awarded by Clear Image.

The Awards Chairman Lisa McGuigan commented “We were pleased that New Zealand entered the show with such gusto – the standard set by both countries was excellent and has promised even greater competition for 2009”.

All winners of the awards will be on display at Restaurant 08 during 10 and 11 August 2008 at the Association of Australian Boutique Winemakers stand.

The results are:

Class 1. The Whole Story. Logan Wines. Mudgee, Australia

Runner up. Freefall Wines, New Zealand

Class 2. The Environmental Impact Trophy. No trophy awarded

Class 3. Best Sparkling Bottle. No 1. Family Estate. New Zealand

Class 4. Best White Bottle. Desert Heart Estate. New Zealand

Class 5. Best Red Bottle. Glaetzer Wines. Barossa, Australia

Class 6. Best Dessert/Fortified Bottle. Kalleske Wines. Barossa, Australia

Best Boutique Bottle overall: Kalleske Wines. Barossa, Australia